A ChatGPT-style chatbot for your own website, built on your content

Anyone searching for a ChatGPT chatbot for their own website usually wants a chatbot that understands freely phrased questions and gives good answers. That is exactly what modern large language models deliver. One point of clarification: the SWAI Chatbot Creator is not OpenAI's ChatGPT and does not integrate it. It is a chatbot in the same style, built on your own content.

The answers are generated by a modern language model, currently from Google's Gemini Flash series. Embeddings via Microsoft Azure OpenAI are used to search your content. Which providers are involved and where data is processed is listed in the privacy policy.

A general chatbot knows a lot about the world, but nothing about your current prices, your delivery terms or your products. A visitor to your website wants to know exactly that. That is why the Chatbot Creator works with your own knowledge base: your content is split into passages and made searchable. For every question, the matching passages are looked up and handed to the language model together with your instructions.

This produces answers that fit your offer instead of general information from the internet. Your content is not used to train generally available AI models.

In the Behaviour section you write the system prompt: an instruction that applies in every conversation. In it you define role, tone and scope, for example that the chatbot only answers questions about your business, only uses information from the knowledge base, does not invent prices and points to your contact page when in doubt.

As with any language model, mistakes cannot be ruled out. Good knowledge sources, clear rules and regular testing reduce the risk. In the dashboard you read all conversations and see your visitors' ratings, so you can improve things.